Essay on Thorr Motorcycles Case Analysis - 989 Words

Background of Situation Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent of market share. The challenge for Thorr is that the industry is growing, but sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand.†¦show more content†¦Second, the simulation contradicts itself when it states that a large polygon means more market share. A larger polygon can be created by focusing on other factors than the recommended ones in the simulation. The second step in the simulation is to elect either launching a new product line or repositioning the Thorr brand. I chose to launch an entirely new product line. With the new product line, the pricing I chose will be $13,000 to $15,000 to target the younger crowd. Promotion will take place through Hollywood Films to target the younger generation. Place will be both the internet and the dealer showrooms. The services lineup will include dealer training, customization options, and financial services. I chose this market plan through analyzing the SWOTT analysis, and my choices were dead on with the simulations optimal choices. The third step in the simulation asked to interpret the data from the surveys in a perceptual plot. The interpretation of the data is a subjective measurement, and I did my best to analyze the data. My assumption is that if the company wanted to create a more accurate data plot that they would have customers actually give a one to ten rating on each of the factors outlined. For example, the company would have people number pricing on a scale of one to ten, which would be the same scale of the perceptual map. It isShow MoreRelatedPerceptual Maps in Marketing1180 Words   |  5 PagesPerceptual Maps in Marketing Simulation Summary Thorr Motorcycles, Incorporated manufactures various models of motorcycles, and is a $5 billion company. The CruiserThorr power cruiser model provides the company a high brand image in the market, but sales are decreasing. The company contributes the decline to the aging target customers who purchase the cruiser as a lifestyle symbol, and the high cost of the motorcycle. Thorr must reverse the falling sales by developing a marketing plan with theRead MorePositioning Maps in Marketing: Cruiser Thorr Motorcycles Case Study1057 Words   |  4 PagesCRUISER THORR 6 Positioning maps in marketing: Simulation Phase I: Current market position Situation Cruiser Thorr Motorcycles have long had an esteemed reputation in the heavyweight motorcycle market. But the companys most loyal patrons, who grew up viewing Cruiser Thorr as synonymous with quality, are gradually aging out of these types of motorcycles. Younger consumers are more interested in lighter-weight motorcycles which are cheaper and more in keeping with their budgets and current trendsRead MoreUsing Perceptual Maps in Marketing Simulation Summary1124 Words   |  5 PagesMaps in Marketing Simulation Summary The situation that is being explained in the simulation states of the declining sales of Thorr Motorcycles’s product, the CruiserThorr, because of its previous customers that are aging and no longer interested in what the product stands for. Another factor for the decline includes their younger customers wanting the motorcycle at a lower price for the fact that they would not otherwise have high salaries as in the older age group. These same young customersRead MoreMKT 421 Week 4 Ind Essay1821 Words   |  8 Pagesin Marketing Thorr Motorcycles Thorr Motorcycles, Inc. is manufacturing over 200,000 units annually and has current worth in excess of a billion dollars. Thorr is a leading name and holds around 40% of the total market. It not only sells motorcycles but also offers dealer training, dealer software support and mechanical training. For customers, it offers motorcycle rentals and biker training. Projected image of CruiserThorr is of â€Å"masculinity, mobility, and freedom†. Currently Thorr is experiencing

Essay Critical Thinking Beneficial in Nursing Education

The American Nurses Association (ANA) recognizes that critical thinking (CT) is an integral part of each step in the nursing process (ANA, 2010). Educating nurses in critical thinking begins during nursing school. National League for Nursing‘s (NLN) expectations for nursing students is that they are capable of incorporating CT into their practice (Roberts Petersen, 2013). Nursing students who successfully learn to critically think are better prepared to function in a dynamic patient care setting. Complex situations require a nurse to fully interpret all information, analyze it, and come up with the best solution to the problem. Nurses should be capable of using higher level critical thinking in order to achieve the best outcome for†¦show more content†¦Safety is essential in the nursing environment. As reported by Fero, Witberger, Wesmiller, Zullo and Hoffman (2008), nursing students are required to meet the minimal standards of care to ensure patient safety. Critical thinking allows students to make effective judgments in determining which nursing actions are most beneficial for patients in clinical settings. Students are able to â€Å"recognize changes in patient conditions [and] perform independent nursing intervention†. Teaching CT skills early in nursing education allows students to obtain a â€Å"a skill set† to improving patient care and promoting safety (Fero, Witberger, Wesmiller, Zullo Hoffman , 2008). Ruth Roberts and Sandra Petersen (2013) identified how critical thinking promotes patient safety directly through â€Å"recognizing a unique situation, using reasoned judgment, and remaining open-minded† (Roberts Petersen, 2013). Creative strategies enable students to assist the needs of patients that are most effective while ensuring the safety of the client as well as for themselves. Critical thinking directs individuals to investigate and reflect on all clinical observations in order to make the best decisions from a patient given set of circumstances. It is effective in the diagnostic portions of the nursing process, while increasing nursing competence and ensuring patient safety. CT is what makes nursing a growing and well respectedShow MoreRelatedDifference Between Nurses with Different Level of Education1104 Words   |  5 PagesDifference between nurses with different level of education As nursing has become a highly competent profession, the educational opportunities for nurses have increased significantly. The hospitals and other organizations that provide health care are also competing with each other and now the demand for nurses with bachelor degree is increasing. For decades the American Nurses association and the National League for nursing have attempted to make the BSN the only educational program for RNsRead MoreTeaching Strategies For A Patient With Post Operative Wound Infection824 Words   |  4 PagesIn today`s dynamic health care, in order to provide high quality and safe care to the patients, the nurses require increased levels of critical thinking, clinical judgment, and decision- making skills. Hence, the nurse educators should employ teaching strategies that promote critical thinking and clinical judgment skills (Hughes, 2008). When determining teaching strategies for student learning experiences the instructor must consider the content, curriculum, course, and unit objectives, feasibilityRead MoreAdvantages of Simulation Based Eductation for Nursing859 Words   |  4 Pagesa clinical environment and are designed to demonstrate procedure, decision making and critical thinking through techniques such as role playing and the use of devices such as interactive vidoes of manikins† (Connor, 2014). This study is aimed to explore what is successful and what is not in nursing simulations. In this study it is mentioned human patient simulation is potential for student education in nursing.   In addition, they indicated the importance of human simulation and describe it as a veryRead MoreInnovative Teaching Strategies For Developing Students s Critical Thinking930 Words   |  4 PagesInnovative Teaching Strategies to Develop Student’s Critical Thinking As a result of the persisting, dramatic advancement of knowledge and technology in the medical field, it is absolutely essential that nurses embrace the idea that the learning process they began in nursing school, must continue throughout their entire career (Yildirim, Ozkahraman, Karabudak, 2011, p. 176). The development and ongoing cultivation of critical thinking skills is central to their ability to take on new ideas andRead MoreFlorence Nightingale : An Intellectual Profession1610 Words   |  7 PagesWhen one thinks of the field of nursing, generally, the first word that comes to one’s mind is caring. While it is true that nursing is a caring profession, the scope of practice is more elaborate. Furthermore, since the dawn of nursing, the vocation has evolved significantly, embracing advancements in education and responsibilities. In essence, nursing has developed into a proud, highly educated, multifaceted discipline, and undoubtedly an intricate art. Nursing is an intellectual profession thatRead MoreQuality And Safety Education For Nurses1277 Words   |  6 PagesSafety â€Å"The delegation of the Quality and Safety Education for Nurses (QSEN) is to challenge nurses of their knowledge, skills, and attitudes (KSA) for continuous improvement for the quality and safety of the healthcare systems where they work. Ensuring safe care is a fundamental value and ethical responsibility of the nursing profession (International Council of Nurses, 2000).† All nurses should be well educated to understand that safety reduces the possibility of injury to the patients and providers;Read MoreCase Study : The Aanp Offers A Twelve Month Leadership Program858 Words   |  4 Pagespractice (EBP) is using the best available research findings to make clinical decisions that are most effective and beneficial for patients† (Chitty Black, 2007, p. 275). As a professional, evidence based practice incorporates critical thinking and improving your clinical judgement. In order to stay up to date with evidence based practice the nurse can attend continued educati on, professional conferences, read journals, and become a member of a professional organization (Chitty Black, 2007,Read MoreCompetencies Between Adn and Bsn Essay904 Words   |  4 PagesCOMPETENCIES BETWEEN ADN AND BSN Competencies Between Associate Degree Nursing and Bachelor Degree Nursing Socorro L. Lufsey Grand Canyon University: Professional Dynamics NRS 430v February 12, 2012 Competencies Between Associate Degree Nursing and Bachelor Degree Nursing This paper will touch upon the educational requirements for the profession of nursing between Associate Degree Nursing (ADN) and Bachelor Degree Nursing (BSN). It will also explore the competency differences between the ADNRead MorePublic Health Nursing ( Phn ) Uses The Nursing Process Essay1577 Words   |  7 PagesPublic Health Nursing (PHN) uses the nursing process every day to help the community on a local, state, and national level. The PHN is a vital part of the health care system because they are part of the interdisciplinary team. The government on federal, state, and local levels rely on the PHN to uses their nursing skills and critical thinking in order to provide information; which then influences funding. PHN work in conjunction with the three core functions of public health, according to the IOMRead MoreThe Importance Of Continuing Education For A Nurse1235 Words   |  5 Pagescoming out of nursing school, you may be thinking that you have completed your education an d that you are ready to start practicing as a Registered Nurse. As a new professional this is partially correct, but you still have many years of continuing education. There are two different aspects of continuing education for a nurse: advanced educational programs or specific continuing education courses. Throughout this discussion I will be focusing on the importance of continuing education for nurses.

John F. Kennedy and Yellow Card Man Free Essays

One day in his class he assigns an essay topic â€Å"The Day That Changed My Life† One student named Harry Dunning writes about the night hls father murdered his mother and siblings; Jake is deeply impacted by the story. About two years later Jake is summoned to his frequent diner by the owner A1 Templeton. A1 was becoming deathly ill and because of this A1 shows Jake his discovery. We will write a custom essay sample on John F. Kennedy and Yellow Card Man or any similar topic only for you Order Now A1’s discovery Is a time portal located in the back of his diner. This portal sends the user back to the year 1 958 at always the same moment and place and when the user returns only two minutes will have elapsed. There is a suspicious man with a yellow card in his hat and which they refer to as the â€Å"Yellow Card Man† and he is also aware of the time portal. The portal can be used to change history but If you make a change once you visit the past again the change will be reset like it never happened at all. After A1 discovered this portal he became obsessed with preventing the JFK assassination and planned to spend five years in the past waiting to stop Lee Harvey Oswald. A1 had to give up on his plan because he had developed lung cancer so now he put the mission In Jake’s hands. Jake decides to test the portal out on Harrys family. hen he enters the past he notices the â€Å"Yellow Card Man’s† card had turned orange. Jake buys a gun and follows Harry’s father ready to kill him to prevent the murder of Harrys mother and siblings. Jake saves everyone except Harrys older brother. When Jake returns to the past he calls Harrys sister and he Is told Harry died In Vietnam. Jake tries to find A1 and discovers he had overdosed on pain killers. Jake quickly takes A1’s notebook and goes back into the past. This time when he enters the â€Å"Yellow Card Man† has committed suicide and his card is black. Jake waits out time until the JFK assassination. He falls In love with a librarian but the relationship does not last because Jake talks about this from the future and Sadie is unsettled about it. Jake then focuses full time on Oswald and rent an apartment right next to Oswald. After investigating Oswald Jake becomes reluctant to kill him early on. As a result of gambling on games and races he knew the outcome of Jake was beaten and suffers memory loss. Jake recovers his memory just in time for the JFK assassination. He and Sadie hurry to get to Oswald’s sniper nest and make it before the shooting. Jake prevents Oswald from killing JFK but enraged by this Oswald shoots at Jake but misses and kills Sadie. After hearing the gunshots the secret service fires at Oswald once ne returns ne sees tnat tne â€Å"Yellow cara Man† was replacea wltn a younger man and his card is now green. He reveals that he is a guardian of these time portals all around the universe. He explains that changing the past only creates another thread in time where events occur differently; the larger the changes the more nstable the reality is. He explains that the cards are there mental state and consciousness through the multiple time threads. Fearing the death of the Yellow Card Guardian the Green Card Guardian begs Jake to set things right. Upon returning to 2011 Jake discovers many Dramatic changes have taken place and he returns to the past to and goes back to the present to reset everything. A1’s diner is demolished and with it the portal as well. ‘V. Excerpt A. It was quarter past two in the morning, which meant it was actually the sixth of April. Still not too late. Not too late for what? To back off, to let well enough alone? Or bad enough, come to that? The idea of backing off was attractive, God knew. If I went ahead and things went wrong, this could be my last night with Sadie. Ever. Even if you do have to kill him, you don’t have to do it right away. † B. I think this excerpt is important because it shows how detailed the novel is in recreating the history of the JFK assassination and in the fictional parts as well. as well as it shows the behavior of the narrator Jake. It shows how obsessed he is with the mission to stop the ssassination and it not easily distracted. He puts much thought into each and every decision. In his decision to not kill Oswald sooner rather than later is a big mistake on his part and is caused by his over thinking every aspect of the mission. Jake will eventually be beaten and suffer memory loss and as a result be late to kill Oswald and as a result of that Sadie will die. V. Explain Project A. For my project I decided to complete project number 43 which was to research the author of the book I chose and present that information. It goes into detail on Stephen King’s life from early childhood days to modern times and explains how great of a writer he was. I featured some of his popular written works and notable awards in my research. VI. Why should the book be considered for selection A. I think the book 11/22/63 should be considered for selection because it is a very knowledgeable book. It explains about a time that mostly anyone alive during will remember where they were. It takes the events of the JFK assassination and puts a science fictional twist on them. Throughout the novel the details about the past are written in detail and allow the reader to learn about a real event while enjoying the thrill of a fictional novel. The abundance of pages might seem like a lot but it is a very good read therefore very much worth it. I found myself at times not able to put the book down because interesting events were almost always occurring. The novel also has a wide variety of high-level vocabulary words suitable for high school students. Therefore I believe that the book 11/22/63 should be considered for selection. How to cite John F. Kennedy and Yellow Card Man, Papers

Relationship of Chromium free essay sample

This paper investigates the relationship of chromium (Cry) mobility in soil with respect to pH performance using an electrochemical method. Experiments were conducted on kaolin, which prepared as a fully saturated soil sample spiked with chromium (Cry) In pompom concentration. A total of four different tests was conducted, and each of the tests is divided equally into two sample preparation. A DC power supply is used to achieve electric field strength of 5 V/CM and V/CM. The total duration of tests is six hours and the result as taken and recorded at every one hour. The pH value of the soil significantly affects the mobility of heavy metal ions. The mobility of chromium (Ill) In the soil using the electrochemical method was achieved by considering changes of pH values during experimental works. The pH values are slightly Increased at the Initial experiment, but then started to decrease after four hours for sample preparation 1 and after three hours for sample preparation 2. We will write a custom essay sample on Relationship of Chromium or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The results showed that the increased experimental time induced a higher mobility of chromium in soil due to the changes in pH value. Key Words: chromium (Cry), electrochemical method, electrolysis process, mobility, pH value 1.For instance, its may enter the human body through food, water, air, or absorption through the skin when they come in contact with humans. With increasing of heavy metal contamination in the soil environment due to various human and natural activities, further contaminants will be affecting the ecosystems. Chromium is one type of heavy metals that usually contribute to the contaminated soil besides others such as lead, iron, zinc, copper, nickel, cadmium, arsenic, and uranium. There are elements, which can be harmful to people, animals and plants.Moreover, the effects of this contamination are often poorly understood because lack of knowledge about these hazards among people. This phenomenon may lead an increase of various problems to the unhealthy ecosystem. Therefore, there is a need to gain better understanding the behavior of chromium as well as the other heavy metals which may be risk associated with any contaminated sites. Electrochemical in soil is the moving of substance by applying an electric potential across the soil.This research will assess a basic electrochemical process as a attention method used to move chromium through the soil and then extract it from the soil or concentrate it in small volume soil, which can be more easily and economically to deal it. In this research, laboratory experiments were conducted to investigate the relationship of chromium mobility in soil with respect to pH performance. It is hoped that these experiments will help to produce a proper extraction technique in order to reduce the number of soil contaminated sites, also provide further insight into electrochemical phenomena and the behavior of chromium in soil. . LITERATURE REVIEW Migration of contaminants into non contaminants sites as dust or lactate through the soil is the example of events that contribute towards contamination of our ecosystem. The migration of heavy metals contaminants may lead to increase the area of contaminated soils. Mobility of heavy metal, in particular, soil environment is an important factor assessing the risk posed by that site. Generally, the migration of the contaminants should be in a soluble form. If it not in a soluble, it needs to be desorbed, dissolved, or socialized into the pore solution before it can be adequately transported from the soil. The mobility of contaminants shows the process of migration of the contaminants (Reedy et al. , 1997). Several studies have been done on the extraction of heavy metal from be use for remediation at the contaminated sites. Stewart and West (1996) were done an investigation on the enhancement of electromagnetic remediation for arsenic (As) contaminated soils.In that study, Stewart and West (1996) founded that arsenic is typically immobile in agricultural soil, hence accumulates in the upper soil horizons. Thus, the regression analysis of pH, organic matter content, clay content, iron oxide intent, aluminum oxide content, and action exchange capacity versus arsenic (As) mobility was used in order to determine how each parameter affected the arsenic (As) mobility in soil (Stewart and West, 1996). It was founded that iron oxide content is the only soil characteristic significantly positively correlated with arsenic (As) mobility.In addition, Darned and Inspire (1997), have noticed that arsenic mobility is more dependent on liking exchange mechanisms, particularly with iron oxides than the pH-dependent dissolution precipitation reactions that regulate the movement of most other metals in the soil. Darned and Inspire (1997) found that arsenate (Sass) transport through sand containing free iron oxides was very slow at pH 4. 5 and 6. 5, and significantly more rapid at pH 8. 5. It was suggested that liming soil to increase the pH and promote metal precipitation to decrease metal mobility, may actually facilitate the movement of As (Darned and Inspire, 1997).